1. Brand Voice and Tone

• Voice: Our brand voice is professional, informative, and supportive. We aim to be seen as industry experts who are approachable and reliable.
• Tone: The tone can vary slightly depending on the platform and audience but should always remain respectful, inclusive, and positive.

2. Content Creation and Curation

• Accuracy: Ensure all information shared is accurate and up-to-date. Fact-check before posting.
• Relevance: Content should be relevant to our industry, audience interests, and current trends.
• Quality: Use high-quality images, videos, and graphics. Avoid pixelated or low-resolution media.
• Originality: Whenever possible, create original content. If curating content, always credit the original source appropriately.
• Timeliness: Due to the fast paced nature of the crypto market, research on both mainstream and crypto news before posting content, to avoid being insensitive to recent events.

3. Topics and Content to Avoid

Offensive Content

• Discriminatory Language or Imagery: Avoid any language, imagery, or symbols that could be interpreted as discriminatory or derogatory towards any group based on race, gender, sexual orientation, religion, age, or disability.
• Offensive or Vulgarities: Steer clear of content that could be misinterpreted or found offensive by any segment of our audience.
• Hate Speech: Avoid any content that could be classified as hate speech or that promotes violence or discrimination against any group.

Sensitive Topics

• Tragic Events or Disasters: Avoid commenting on or using imagery related to tragic events, natural disasters, or other sensitive situations unless it is to offer support or information in a non-exploitative manner.
• Personal Opinions on Controversial Issues: Refrain from sharing personal opinions or taking stances on controversial social, political, or religious issues.